TürkTraktör Prepares to Meet Farmers at Bursa Agriculture Fair
TürkTraktör, the longest-established manufacturer still operating in Türkiye’s automotive industry, will meet farmers at the Bursa Agriculture Fair, taking place from 14 to 17 October 2026 at the Bursa International Fair and Congress Center. With a focus on the new New Holland T5.75 family and Case IH Farmall 75 models, TürkTraktör will showcase its broad range of tractors and agricultural equipment alongside precision farming technologies, digital farming solutions and after-sales services.TürkTraktör Company Leader Matthieu Séjourné noted that the Bursa Agriculture Fair is an important meeting point for listening directly to farmers’ needs and sharing solutions that support productivity. Séjourné said: “We continue to develop our products and services to meet our farmers’ needs across different production conditions, while standing by them through our strong dealer and service network. At the Bursa Agriculture Fair, we will present tractors from our New Holland and Case IH brands alongside equipment covering everything from soil preparation and planting to harvesting and baling. In addition to our products, we will showcase our precision farming technologies, which help farmers use their resources more efficiently; our Tarlam Cepte app, which provides digital decision support; and our after-sales services, which support operational continuity. On this occasion, we celebrate Women Farmers’ Day on 15 October and express our gratitude to all women farmers whose hard work adds value to agricultural production. We invite all farmers to visit our stand at the Bursa Agriculture Fair to explore our solutions and learn more from our expert teams.”
Solutions for Different Needs in Agricultural Production
Among the products TürkTraktör will highlight at the fair are the new New Holland four-cylinder, 75 HP T5.75 Bluemaster and T5.75S models, the T4F orchard tractor series and the New Holland Big Baler. Case IH will showcase the Farmall 75X model added to the Farmall X series, the Farmall 75M model added to the Farmall M series and the new Splitter transmission option in the JXE series. New model, transmission and equipment options in the New Holland and Case IH product ranges will also give farmers more alternatives for different working conditions.
Alongside tractors and agricultural equipment, visitors will be able to learn about smart guidance, fleet and vehicle tracking, automatic steering, smart irrigation and variable-rate fertilization solutions. These technologies contribute to more efficient use of agricultural inputs such as fuel, seed, fertilizer and water.
Tarlam Cepte Reaches 200,000 Users
Tarlam Cepte, developed by TürkTraktör to provide farmers with digital decision support, has reached 200,000 users. TrakBot, the AI-powered agricultural chatbot available in the app, offers farmers 24/7 support on topics such as weather, fertilization and irrigation recommendations, current campaigns, satellite imagery and crop health analyses. Users can also find their nearest dealers and service locations through the app.
Supporting Farmers with After-Sales Services
TürkTraktör helps farmers plan their maintenance processes and manage their operating costs more effectively through its Extended Warranty and TürkTraktör Seninle Service Package. Throughout the fair, visitors will be able to learn about the scope and benefits of these services from expert teams.
TürkTraktör will also offer various promotions on tractors, agricultural equipment and after-sales services as part of the Bursa Agriculture Fair. Visitors will be able to obtain information about products suited to their needs and the terms of these promotions from expert teams at the fair and authorized dealers.
