TürkTraktör’s Premium Brand CASE Construction Celebrating Its 180th Anniversary
TürkTraktör, the first manufacturer of the Turkish automotive sector and the leading company in agriculture mechanization and construction equipment with 68 years of experience, is proud to celebrate the 180th anniversary of its premium construction equipment brand CASE. TürkTraktör’s CASE brand continues to be one of the most important players in the construction equipment market.CASE, a pioneer in its sector since its establishment in 1842 and an innovator of technologies inspiring trust in construction companies around the world, celebrates its 180th anniversary. Determining its strategies based on sustainability, CASE focuses on four basic priorities with the aim of “transforming cities to be ready for the future”. These priorities are to reduce the carbon footprint in all operations and products, to ensure occupational safety in the workplace, to adopt a circular product design approach and to respond to the needs of local communities. CASE offers products that help the customers reduce their carbon footprints, thus making a difference with its breakthroughs in sustainable construction. The CASE brand continues to create value in the construction equipment sector under the roof of TürkTraktör in Turkey.
Celebrating 180th Anniversary: An Important Milestone for CASE
Continuing its partnership with CNH Industrial, TürkTraktör entered the construction equipment sector by being the Turkey distributor of CASE brand construction equipment in 2013. The company took a new step in 2020 and started to manufacture CASE brand backhoe loader construction equipment in its Ankara Factory. Emphasizing the importance of the 180th anniversary of the CASE brand, TürkTraktör Construction Equipment Business Unit Group Manager Boğaç Ertekin said: “Celebrating the 180th anniversary is a very important milestone for our brand CASE, founded with a creative and entrepreneurial spirit to develop practical solutions to the difficulties in construction sites in 1842. For 180 years, CASE has been a pioneer of many innovations and technologies that have changed the industry, inspiring trust in construction companies around the word. CASE introduced the first backhoe loader in 1957, and for more than 50 years CASE has proved its expertise and its ability to innovate with the numerous awards received for its skid steer loaders and wheel loaders. The strong cooperation between Koç Holding, the symbol of trust in Turkey, and CNH Industrial, one of the world's largest manufacturers of agricultural and construction equipment, paves the way for more achievements for the CASE brand. As TürkTraktör, we aim to achieve the best in the field of construction equipment with the aim of 'transforming cities to be ready for the future'. In the second year of domestic production, we doubled our backhoe loader sales performance. As of 2022, we are happy to observe that there is an increasing interest in demand and sales in general. We will continue to focus on our growth in the Turkish construction equipment market with the products and effective services we will offer to our customers by blending the 180-year experience of the CASE brand and the power of TürkTraktör.”
In the construction equipment sector, TürkTraktör currently offers sales services at approximately 35 points and after-sales services at more than 125 locations in Turkey. Aiming to offer high performance with low fuel consumption and increase the operational efficiency of its customers with low usage costs, TürkTraktör also provides remote and on-site technical support to its customers.
