Case Construction Equipment Continues Service At Istanbul Fiat In The European Side Of Istanbul
Opening a new facility in Büyükçekmece, Istanbul FIAT Automotive joins 3S Plazas that gather sales, spare part and maintenance/repair services of CASE IH Construction Equipment under a single roof.TürkTraktör, one of the long-established companies in Turkey, began pioneering the construction equipment industry by becoming the distributor of Case Construction Equipment back in 2013. And today, it strengthens this position by joining forces with another deep-rooted company, Istanbul FIAT Automotive operating in Istanbul since 1965. With the new 3S Plaza that is put into service by Istanbul FIAT Automotive, the sales and after-sales services of Case Construction Equipment will be provided from a single point.
Opening a new facility on a land of 59,000 sqm in Büyükçekmece last October, Istanbul FIAT Automotive started to serve Case Construction Equipment customers with its expert team.
Boğaç Ertekin, Construction Equipment Group Manager at TürkTraktör commented on the subject, underlining the long-standing past of Case Construction Equipment. "Offering a wide and innovative product range with the knowledge and experience of a deep-rooted history, Case Construction Equipment is in Turkey with the assurance of TürkTraktör since 2013. Since then, we, as TürkTraktör, continued to grow in this sector with our strong sales and after-sales network and experienced team. And we had taken a huge step at the beginning of this year and started manufacturing Case Construction Equipment in Turkey with the trust that we have in the future of this sector. With an additional investment to our Ankara plant, we, now, manufacture Case backhoe-loaders at the state-of-the-art production line of TürkTraktör and offer them to the users as local products of Turkey.
Besides offering these local products along with imported construction equipment at 3S Plaza opened in the European Side of Istanbul by our new business partner Istanbul FIAT Automotive, we also get the chance to offer spare part and maintenance/repair services at a single point. I believe that Istanbul FIAT Automotive will represent TürkTraktör successfully in its region both in respect of business performance and customer satisfaction. I would like to thank Nihat Arı on behalf of Arı family for trusting our brand and their customers, and making this investment, and wish them a prosperous business."
Cem Arı, Chairman of Istanbul FIAT Automotive, also made a statement regarding the new facility: "Case that has been manufacturing construction equipment for 177 years continues to grow in the construction equipment market with the advantage of local production together with Turkish pioneer TürkTraktör and its global partner CNH Industrial. And we are looking forward to reinforcing our 55 years of experience with the strength of this deep-rooted but innovative brand and share it with our customers.
Thanks to the advantageous location of our facility in Büyükçekmece/Çatalca, we aim to serve our business partners that we work with in European Side of Istanbul and in Thrace Region of Turkey by embracing the high-quality, fast and sustainable service mentality that we summarize with our slogan of 'for best'. We will be representing Case Construction Equipment in European Side of Istanbul with this very same mentality and goal. And our state-of-the-art facility that commenced operations in October and our experienced team will be our greatest assistants in the chase of this goal. As Istanbul FIAT Automotive family, we plan to bring a breath of fresh air to this sector and wish this new partnership to be good for everyone."