The Product Life Cycle Business Unit focuses on developing new products in line with market needs and our customers' expectations. There are 2 R&D Centers within the business unit. In addition, representatives from different functions of TürkTraktör such as marketing, purchasing, financial control, production engineering and after sales, which support the industrialization process of products, contribute to the Product Life Cycle Business Unit.

R&D Centers 

With a total laboratory and office area of 5,000 m2, the TürkTraktör R&D Center in Ankara is the most important R&D center of CNH Industrial in the Asia Pacific (APAC) region. The Ankara R&D Center carries out tractor functionality and performance tests in addition to product management, design, analysis and component verification competencies, which are required to develop and prepare a tractor from scratch in line with value-added products and innovative technologies.

Opened following the Ankara R&D Center, the Istanbul R&D Center focuses on the integration of the modern agriculture technologies into products to guide agriculture and farmers today and tomorrow.

Technology and Firsts

  • Developing engines with Phase IIIB, Phase IV, Phase V and Tier 4 emission levels for off-road use for the first time in Turkey, bringing products for the domestic market and exports to these emission levels
  • Development of tractors with semi-automatic transmission for the first time in Turkey
  • Production of factory default automatic steering system for the first time in Turkey


  • International Collaborations: CNH Industrial and Fiat Power Train
  • University - Industry Collaborations: Middle East Technical University, Istanbul Technical University, TOBB University of Economics and Technology, Bilkent University, Gazi University