TürkTraktör Met with Farmers Across Türkiye
TürkTraktör, the longest-established manufacturer in Türkiye’s automotive industry, concluded its Traditional Field Days events organized under the New Holland and Case IH brands. Held at 12 different locations across 11 provinces between June 25 and July 25, 2026, the events gave approximately 4,000 farmers the opportunity to experience TürkTraktör’s tractors, equipment, precision agriculture technologies, and digital farming solutions in the field.As part of its Field Days events, TürkTraktör met with farmers across different regions of Türkiye. Beginning with technical presentations by product specialists, the events offered participants the opportunity to test New Holland and Case IH tractors under real working conditions. Visitors also learned firsthand about the contributions of equipment and Precision Farming Systems applications to agricultural production.
Emphasizing the importance of Field Days in establishing direct communication with farmers, TürkTraktör Commercial Business Leader Ahmet Canbeyli said:
“In line with our purpose of preparing agriculture for the future, we place great importance on listening closely to the needs of our farmers and sharing the solutions we develop directly in the field. This year, we met with nearly 4,000 farmers during our Field Days, held at nine different locations with our New Holland brand and three locations with our Case IH brand. While our farmers experienced our tractors and agricultural technologies under their own working conditions, we also had the opportunity to listen to their opinions and expectations. The feedback we receive from the field makes a significant contribution to our efforts to improve our products and services. I would like to thank all the farmers who attended our events, as well as our dealer network for their efforts in organizing them.”
Met with Farmers in 11 Provinces
The Field Days, which began in İzmir on June 25, continued in Antalya, Kilis, Adıyaman, Nevşehir, Sorgun, Kastamonu, Eskişehir, Tekirdağ and Balıkesir before concluding in Hatay on July 23. Throughout the events, farmers had the opportunity to experience various product groups and agricultural technologies.
Farmers attending the Field Days explored tractors and equipment from the New Holland and Case IH brands designed to meet different agricultural needs. Information was also provided on Precision Farming Systems, digital farming solutions and after-sales services. Through test drives and hands-on demonstrations, participants experienced the products’ performance, operating features and contributions to agricultural activities directly in the field.
At selected locations, Smartmole’s smart irrigation management kit, the Strip Tillage application—which focuses on cultivating only the strips where planting will take place—and Tarlam Cepte, which provides farmers with digital support in areas such as satellite imagery, weather information and crop health monitoring, were also introduced. The contributions of these solutions to the efficient use of resources and farmers’ decision-making processes in the field were demonstrated through practical applications.
Over the past five years, TürkTraktör has met with nearly 15,000 farmers through its Traditional Field Days events.
