TürkTraktör Begins Manufacturing Construction Machinery at Its Ankara Factory

TürkTraktör Begins Manufacturing Construction Machinery at Its Ankara Factory

TürkTraktör has assumed its position in construction machinery by adding Turkey distributorship of Case and New Holland brand construction machinery to its operations in 2013.The Company takes a new step forward in this field in 2020. TürkTraktör starts producing Case and New Holland brands backhoe loader construction machinery at its Ankara plant. 

Mr. Cenk Çimen, the President of Koç Holding's Automotive Group, in the meeting where this significant development was announced stated that TürkTraktör is the largest producer and exporter in its industry, said "we shall build on and expand our business robustness and power which we have proven our tractor production, market leadership and export performance for many years, to construction machinery industry and shall aim at the best in this industry too." 

 Mr. Aykut Özüner, General Manager of TürkTraktör spoke "With this new enterprise of ours, we aim at giving direction to the construction machinery industry, just we did in tractor market wherein we undersigned many firsts".

1/27/2020 - TürkTraktör, a joint venture of Koç Holding and CNH Industrial, as of 2020, starts production too in the construction machinery industry which it entered into in 2013. TürkTraktör, through the investment it has made in its factory located in Ankara, shall now also produce Case and New Holland brand backhoe loaders in Turkey. Within the framework of the activities that were initiated in the construction machineries field, a product launching meeting was hosted by Mr. Aykuk Özüner, General Manager of TürkTraktör and participated by Mr. Cenk Çimen, Koç Holding Automotive Group President and Mr. Stefano Pampalone, CNH Industrial Construction Machinery President and General Manager for Asia, Middle East and Africa. At the event which took off with the inauguration speech by Mr. Boğaç Ertekin, TürkTraktör Construction Machinery Business Unit Group Manager, the construction machineries which have been produced in Ankara were also displayed.

Mr. Aykut Özüner, General Manager of TürkTraktör, stated that they are excited for initiating the local production in construction machineries field by the very beginning of 2020 and continued saying: "Our company, which has long been the pioneer and leader of tractor market of Turkey for last 13 years, turned a new page 6 years ago, by becoming Turkey distributor for CASE and New Holland brand construction machineries. Since then we have continued to grow in this industry thanks to our strong sales and after-sale network, our teams comprising of experienced personnel and our ever-expanding product range. Today we take another important step and start local production with the trust and confidence we have in the future of construction machinery industry." 

Mr. Aykut Özüner gave information about local production activities they initiated and continued saying: "Thanks to additional investments we have made in the factory located in Ankara, from now on the backhoe loaders shall be offered to the operators as "locally produced" backhoes from the state of the art production line of TürkTraktör."

Mr. Özüner who stressed that they shall be "the first company" in construction machinery industry which shall employ both flexible production techniques and AGV (Auto Guided Vehicle) systems, concluded his statement as follows: "With this new enterprise of ours we aim to give direction to construction machinery industry, just we have done in the tractor market wherein we undersigned many firsts for several decades. Following we start producing locally, our customers shall benefit even more from production flexibility, cost effectiveness in terms of products and spares."

Mr. Cenk Çimen, Koç Holding Automotive Group President: "From now on, TürkTraktör shall serve to our country's economy with high added value locally produced products in construction machinery industry too."

Mr. Cenk Çimen, Koç Holding Automotive Group President, said "TürkTraktör is the oldest manufacturer which has been still in business in Turkey's automotive industry. Moreover it is the largest producer and exporter of tractor market. Agriculture has a strategic significance both due to the share it receives from national economy and the contribution it makes to the employment. Tractor market of Turkey is now the 3rd largest market of Europe. In such a large and significant market, we take pride in being the company which has directed the industry from the very beginning thanks to our well established past of 65 years and uninterrupted market leadership which, this year, we have taken to 13th year. We have a market share of 45 percent in tractor market of Turkey. In addition to market leadership i Turkey, we are realizing 90 percent of Turkey's tractor exports. We, together with CNH Industrial, our business partner for all these years, are exporting our tractors to more than 130 countries, primarily USA and Europe." 

 Mr. Cenk Çimen who stated that TürkTraktör shall carry its strength and power which it demonstrated through tractor production, industry leadership and exports performance onto the construction machinery industry and said "by taking strength from our high performance which enables us to look to the future with more hope for both local and global markets, we decided to expand our fields of activities in 2013. We also got into construction machinery industry in which we see there is a significant business potential. Given their field of use, construction machinery industry addresses to larger market. Construction machinery industry in Turkey is 7th largest market in Europe and 11th in the world. We are proud that we shall start producing the backhoe loaders which represent about 30% of the market and are amongst the most demanded products, under the Case and New Holland brands at our Ankara plant. Thus from now on, TürkTraktör shall serve to our country's economy with high added value locally produced products in construction machinery industry too. We, through all Group Companies which are included in Koç Holding Automotive Group, continue contributing to production industry, automotive industry and more importantly to the economy of our country."

Mr. Stefano Pampalone, CNH Industrial Construction Machinery President and General Manager, Asia, Middle East and Africa said the followin in his speech: "The fact that the products from our brands which have proven their quality all over the world are to be locally produced in Turkey shall provide us with a competitive advantage for our brands in the domestic market." This latest investment once again demonstrates our confidence in Turkey and TürkTraktör’s production capabilities."