Case IH Increases Its Share In The Market

Case IH Increases Its Share In The Market

Looking into becoming the third most preferred tractor brand of the market, Case IH also forges ahead as the most favored brand for farming equipment. 

Case IH tractors are preferred by more and more farmers every year with their strong engine performances and high technologies. TürkTraktör’s ‘premium’ tractor brand Case IH, sold 2,033 tractors during the first 9 months of the year, and edged up its market share to 6.6 percent.

Jiri Velharticky, TürkTraktör Marketing Director analyzed this significant growth of Case IH in the market: “Under our customer-oriented approach, we come together with our dealers regularly for information exchange and a general assessment, and improve the service quality of our dealers constantly. Furthermore, the farmers now have an easier way to own a Case IH tractor with our campaign offerings as low as 0 percent interest rate through our TürkTraktör Finance program. We are glad for being one of the most preffred brands of farmers with our large product range.”

Case IH has launched 7 new series in 5 years

Mentioning the 7 new Case IH series offered to the market in different segments by taking the expectations of the farmers into consideration within the last 5 years, Velharticky said: "We continue our product development efforts uninterruptedly to offer the latest tractors to our farmers. Our innovative, customer-oriented and unique import products are admired by our farmers. Especially Maxxum, FarmallC, Puma and Optum series attract great interest with their compact designs." 

Jiri Velharticky underlined the 16% market share gained by JXE series launched only in February 2020 within the overall Case IH sales for the first nine months of 2020, causing this new series to already prove itself.  Stating that the farmers of Adana, Kayseri and Denizli had been the ones that showed the highest interest to Case IH brand within the first nine months of 2020, Velharticky named JX75C, JX100 and JX110 as the most popular Case IH models of the same period with numerous features fulfilling requirements of the farmers.

Case IH has risen 2 places and ranked  the 5th in the market in the last two years. Its objective for the forthcoming period is to become the 3rd most preferred brand of the market. In this respect, the brand carries on introducing new models with special equipment and high horsepower. Moreover, Case IH self-propelled sprayers, cotton pickers, large square and round balers, and tillers are also preferred by farmers.